CRM Analyst

Your New Company A leading consumer brand is seeking a commercially minded CRM & Loyalty Data Analyst to supercharge the performance of its loyalty programme and drive customer-centric growth. This is a high-impact role where your insights will directly influence strategy, execution, and customer engagement. Your new role You'll be at the heart of a data-led transformation, helping shift the business from sales-driven to customer-driven decision-making. Using your expertise in Bloomreach and core analytics, you'll deliver actionable insights that increase visit frequency and lifetime value, contributing to a minimum of 3% LFL growth year-on-year. What you'll need to succeed 3 years' experience with Bloomreach Engagement, including segmentation, personalisation, and API integration Strong SQL and data analysis skills, with experience in visualisation and experimentation Solid understanding of GDPR, CCPA, and consent management within Bloomreach Proven ability to communicate complex insights to non-technical stakeholders Collaborative mindset, working closely with marketing, CRM, and commercial teams What you'll get in retur n You'll join a forward-thinking organisation investing heavily in CRM and loyalty as a strategic growth lever. Expect a collaborative culture, hybrid working, and the opportunity to make a tangible impact on customer experience and commercial performance. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Location: City Of London, UK, GB

Posted Date: 11/2/2025