Digital Experience Specialist: IGTM

SAICA has embarked on an exciting transformation to become an insights-driven, technology-enabled, and AIpowered organisation. As part of our journey, we are streamlining processes, enhancing our digital capabilities, and strengthening our focus on sustainability in the accounting profession. This transformation presents an opportunity for you to grow and contribute to SAICAs vision in a redefined, future-fit role. We are looking for passionate, skilled professionals who are eager to innovate, embrace datadriven decision-making, and help shape the future of the profession. If you are ready to be part of this next chapter, make a meaningful impact, and you are a suitably qualified and experienced Difference Maker wanting to go further on this exciting journey, you are encouraged to apply. Purpose of the job The Digital Experience Specialist is responsible for translating the Integrated Go-To-Market (IGTM) strategy and plans into seamless, integrated digital experience plans underpinned by the Digital Experience Strategy. Supporting the IGTM team, this role will develop, execute, implement and pre-emptively monitor fit-for-purpose, differentiated and high performing digital campaigns, across the digital ecosystem. This Digital Experience Specialist will proactively drive seamless, personalised, and engaging digital interactions that enhance the customer journey, improve satisfaction, engagement and contribute to business growth. Key/main outputs: Output 1 Digital Plan Development With the support of the Digital Experience Manager, and IGTM Team, cascade the Integrated Digital experience and IGTM strategies into segmented, forward-thinking, multimedia digital experience plans, underpinned by the CeX strategy and aligned to the brand plans Support the Digital & Multimedia Lead and Digital Experience Manager on digital research projects to drive business growth Support the Digital Experience Manager to conduct periodic, fit-for-purpose competitor analysis, market scanning and research leveraging forward-thinking digital tools and systems -and cascade relevant digital insights into fit-for-purpose and agile digital experiential plans Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic Output 2: End-to-End Brand Building Digital Experience Execution Cascade the IGTM digital experience plan into compelling, segmented, and agile monthly and quarterly content plans and calendars aligned to overall Digital, Brand and IGTM plans Work closely with the IGTM team to plan, execute and optimise digital marketing campaigns across various owned, earned and paid digital platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, Websites, email marketing campaigns etc.) Research and implement SEM campaigns, including keyword research, ad/campaign creation to drive continuous improvement Ensure digital experiences are customer-centric, segmented, data-driven, and tailored to customer behaviours, preferences, and pain points Regularly review and iterate the content calendar, ensuring timely publication and remediate any issues real-time As part of the IGTM value-chain, collaborate in digital initiatives from planning to execution, ensuring all touchpoints work together to create a seamless and engaging customer journey Support and collaborate with other team members on various CeX initiatives Collaborate with and guide the multimedia content team to create and distribute fit-for-segment, engaging, high-impact content that aligns with the IGTM plans Serve as the Digital experience primary point of contact for IGTM and work hand-in-glove with the Digital Experience Brand & Special Projects Specialist to ensure seamless alignment of efforts and continuity of key tasks Work closely with the CeX teams, familiarize yourself with Brand strategy -including brand identity- to proactively drive alignment and consistency in communication and messaging, including proper usage of brand identity across the digital ecosystem Provide regular updates and recommendations to the IGTM team to drive continuous improvement Actively contribute to cost containment efforts by identifying opportunities for operational efficiencies, optimising resources, and ensuring value-driven decision-making in daily activities Assist in managing and allocating the digital marketing budget effectively to maximise ROI Monitor expenditures and ensure campaigns are delivered within budget constraints Adopt and embrace AI-driven tools and automation to enhance efficiency, accuracy, and effectiveness in job-related tasks, while continuously seeking opportunities to improve processes through innovative technology solutions Output 3: Insights- Driven Reporting & Organisational Transformation Support SAICAs transformation into an insights-driven organisation by leveraging data and analytics to enhance decision-making, improve processes, and drive continuous improvement in your area of work Continuously develop your data analytics skills to enable the appreciation, collection, analysis and management of quality data for insights-driven reporting Effectively utilise digital tools and technology to enhance productivity, streamline workflows, and improve service delivery. Stay informed about new and emerging technologies relevant to your role Partner with relevant stakeholders to establish processes, tools and systems that enable high quality data collection and analysis Collaborate with the CeX Business Manager, CIO Business Analyst and other relevant stakeholders to translate digital data into meaningful, actionable insights and reports that benefit not only CeX, but the rest of the business Proactively monitor the performance of digital experiences across all channels, utilising tools like Google Analytics, heatmaps, and A/B testing to assess user behaviour and campaign effectiveness Regularly track key performance indicators (KPIs) such as engagement rates, conversion rates, customer satisfaction, to ensure alignment with business and customer experience goals Monitor and analyse campaign performance, providing regular reports and insights Monitor social media channels, pre-emptively, speedily and effectively respond to inquiries, and drive meaningful community engagement Utilise analytics tools (Google Analytics, SEMrush, Meltwater etc.) to track, measure, and report on campaign performance Provide actionable insights and recommendations for optimizing digital experiences, identifying opportunities for enhancement based on performance data and feedback Troubleshoot and resolve digital experience issues, addressing any roadblocks or challenges to ensure minimal disruption and optimal user satisfaction Output 4: Customer-Centric Approach Work closely with the relevant CeX, CIO and Member Support Teams, etc to ensure digital strategies are grounded in customer insights, pain points, and behaviour patterns. Ensure that digital interactions are personalised and tailored to individual customer segments, improving overall engagement and retention Leverage customer feedback, behaviour tracking, and journey mapping to refine digital touchpoints and enhance the customer experience Actively contribute to cost containment efforts by identifying opportunities for operational efficiencies, optimising resources, and ensuring value-driven decision-making in daily activities Output 5: Collaboration & Stakeholder Management Collaborate with cross-functional teams, including CeX, CIO, Standards, Capabilities and Endorsement, Strategic Affairs, etc., to ensure digital strategy and experiences align with company goals and customer needs Manage relationships with external vendors, agencies, and partners, ensuring timely and high-quality delivery of multimedia and digital content Act as a strategic partner in aligning digital initiatives with the companys broader business objectives, ensuring digital experiences enhance brand presence, customer engagement and customer loyalty Empower yourself and collaborate with the PR & Media Relations Manager to establish clear, agile/ fitfor- purpose crisis communications management cadences on digital channels, continuously reviewing and refining them to ensure they remain useful Output 6: Renovation, Innovation and Best Practices Keep your finger on the pulse of the latest digital trends, technologies, and best practices in multimedia, digital marketing, and user experience design Introduce innovative digital solutions and multimedia content formats that engage and inspire customers, ensuring the company remains competitive and relevant in the digital space Advocate for the integration of new tools, platforms, and methodologies that can improve the effectiveness and reach of digital experiences Output 7: Self-Development & Management Work with the Digital Experience Manager & Digital and Multimedia Lead to set a clear and inspiring/ galvanising North Star for Digital Experience underpinned by the CeX North Star Work with the Digital Experience Manager to set and agree on clear performance expectations and impact measures, intentionally monitor own and Digital performance, and regularly/ timeously engage with the Digital Experience Manager and other CeX Leads for meaningful feedback that helps you deliver against the North Star Develop a fit-for-purpose and meaningful professional development plan (prioritising skills aligned to IDO) and commit/ take accountability for its ruthless implementation Actively and meaningfully contribute to creating an authentically collaboration and innovation centric culture and proactively address any hinderances to delivery/ performance, including meaningful conflict resolution management (with juniors, peers and seniors alike) Together with the Digital Experience Brand Specialist, serve as proactive, knowledgeable, engaged 2ICs to the Digital Experience Manager, ensuring seamless business continuity Champion MIPART and promptly remediate any non-adherence to the values Output 8: Enterprise Risk Management (ERM) Ensure all digital experience and multimedia content activities adhere to SAICAs policies, regulatory standards, and ethical guidelines Identify and mitigate risks related to digital ecosystem brand reputation and member engagement Maintain accurate records of strategic and digital ecosystem compliance with data protection regulations Identify and mitigate potential risks associated with digital experiences projects and implemented Collaborate with the Digital Experience Manager and Digital & Multimedia Lead to ensure monthly adherence to all stipulated ERM requirements Output 9: Embrace and Drive Organisational Transformation Actively contribute to cost containment efforts by identifying opportunities for operational efficiencies, optimising resources, and ensuring value-driven decision-making in daily activities. Support SAICAs transformation into an insights-driven organisation by leveraging data and analytics to enhance decision-making, improve processes, and drive continuous improvement in your area of work. Effectively utilise digital tools and technology to enhance productivity, streamline workflows, and improve service delivery. Stay informed about new and emerging technologies relevant to your role. Adopt and embrace AI-driven tools and automation to enhance efficiency, accuracy, and effectiveness in job-related tasks, while continuously seeking opportunities to improve processes through innovative technology solutions. Identify and support SAICAs management of risks related to sustainability, including environmental risks, regulatory changes and social risks and integrating them into business continuity and risk management plans. Formal Education Bachelor's degree in Marketing, Digital Media, Communications, or a related field. (Essential); Bachelor degree digital media qualification and certification advantageous. Technical/Legal Certification Knowledge and understanding of: Strong understanding of Digital Marketing principles and how they apply to customer experience across digital platforms. Strong understanding of multimedia and digital platforms (web, mobile, social, email, etc.). Experience with social media management tools (e.g. Meltwater, Hootsuite) Experience with customer experience platforms (e.g., Salesforce, HubSpot) is a plus Expertise in using digital analytics tools (Google Analytics, etc.) to track, measure, and optimise digital experiences. Excellent project management skills, with the ability to manage multiple initiatives and deadlines simultaneously. Data-driven with the ability to analyse performance metrics and optimize strategies based on insights. Customer-Centricity: Focused on delivering personalised, relevant, and valuable digital experiences that enhance customer engagement and satisfaction Experience 3 years of experience in digital marketing, with hands-on experience managing campaigns and budgets; Proficiency in digital marketing platforms, analytics tools (Google Analytics), Content Management Systems (CMS); Social Media Management Tools; Demonstrable knowledge of basic design editing tool (Adobe Illustrator and Photoshop) Digital content development tools advantageous. Knowledge and Skills Business Acumen - Knowledge and understanding of the principles of business, the application thereof, the opportunities within business and the seizure of such opportunities Financial Knowledge - Knowledge and understanding of financial practices and standards prescribed by regulation authorities Project management - Strong knowledge of project management methodologies (e.g., Agile, Waterfall) and best practices HR policy and procedures -Understanding HR policies and procedures to support people management processes Information Technology - Understanding of ICT prescribed practices and legislative requirements for data security and information management Governance and Compliance - Ability to implement and follow governance and compliance procedures

Location: Johannesburg, Gauteng, ZA

Posted Date: 10/9/2025