Marketing Director

We are a fast-growing, innovation-driven company specializing in the production of micromotors for advanced applications such as microscopes, laboratory instruments, and high-end industrial equipment. Our customers include leading OEMs and research institutions worldwide who rely on our technology to enable breakthroughs in science and industry. To accelerate our growth, we are looking for an experienced and visionary Marketing Director to lead our global marketing and sales strategy. Role Overview As Marketing Director, you will be responsible for positioning our company as the established partner in precision motion technology. You will develop and implement a clear marketing vision, manage brand strategy, and execute demand generation campaigns targeting international B2B markets. Working closely with the CEO and the R&D department, you will translate complex technical innovations into clear, compelling value propositions. Xeryon has a unique market approach, as it runs an industrial B2B business as marketing driven as an FMCG company. There is a digital only strategy with a strong focus on videocontent. Define and lead the global marketing strategy, aligned with business objectives. Lead, grow and coach the marketing team and the in-house sales team Have a lead generation target as well as a sales target Manage the Adwords and Linkedin campaigns, which are the backbone of the lead generation strategy Transform the company from a High Tech scale-up to a fully fletched global player Build and maintain a marketing dashboard Build and strengthen the brand presence across digital channels. Manage website, digital channels, and content creation (case studies, pictures, videos). Conduct market and competitor analysis to identify opportunities and trends. Proven experience (15 years) in B2B marketing, preferably in industrial technology, medtech, or high-precision engineering. Strong track record in building brand awareness and generating leads in international markets. Excellent understanding of digital marketing, content strategy, and lead nurturing. Ability to translate technical innovations into customer-oriented messaging. Strong leadership, communication, and project management skills. Fluent in English (additional languages are a plus). Degree in Marketing, Business Administration, Engineering, or related field. A key leadership role in a fast-growing high-tech company with a direct report to the CEO. The opportunity to shape and expand an international brand. A collaborative environment with close interaction between R&D and Management. Competitive salary package with performance incentives and a stock option plan International exposure and career development opportunities. Video, Innovation, Google AdWords, FMCG Company, Video Content, Communication, Value Propositions, Content Creation, Campaign, B2B Marketing, Digital Channels, Content Strategy, Corporate Marketing, Dashboard, Strong Leadership, Project Management, Technology, Sales, Website Management, High tech, Brand Developement, Engineering, Digital Strategy, Lead Generation, Customer Oriented, Demand Generation, Brand Awareness, Industrial, Brand Management, R&D, Business Goals, B2B Marketing, Online Promotion, Marketing, Lead Generation, Messaging

Location: Leuven, 3000, BE

Posted Date: 9/19/2025