Head of Ecommerce

This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe. Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets. With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share. Why This Role Stands Out Lead the digital flagship for an internationally recognised brand. Full commercial ownership — P&L, strategy, and execution. Senior remit covering the UK and European markets. Balance strategic vision with hands-on trading and merchandising. Key Responsibilities Commercial Leadership & P&L Ownership Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT. Lead monthly P&L reviews, forecasts, and KPI tracking. Build and execute trading strategies that maximise profit and conversion. Merchandising & Range Planning Develop seasonal Open-to-Buy plans aligned to budget and growth objectives. Manage stock forecasting, allocation, and sell-through optimisation. Curate digital product assortments that drive customer engagement and loyalty. Marketing & Campaign Alignment Work with marketing teams to deliver an integrated commercial calendar. Balance full-price sales with strategic clearance and promotional events. Align brand campaigns to maximise digital conversion. Digital Experience & Operations Lead UX/UI improvements to increase engagement and conversion. Oversee site merchandising, markdowns, and promotional activity. Use data analytics to optimise trading and customer experience. Strategic Projects Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive. What We’re Looking For Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred). Strong merchandising, trading, and range planning expertise. Data-driven, commercially astute, and comfortable making decisive calls. Advanced knowledge of Shopify Plus (or similar enterprise platforms). Fluent in English (additional European languages a plus). Excellent Salary and Perks.

Location: London,, GB

Posted Date: 9/14/2025