Head of Sales & Marketing

Haute Cabrière, based in Franschhoek , seeks a dynamic individual to lead sales and marketing for its wine ranges and hospitality offering locally and abroad. The role involves building brand equity, growing market share, and creating innovative, customer-focused campaigns to drive sales and long-term brand growth, requiring strong problem-solving, organisational, and team-cohesion skills. The successful candidate will be responsible for (but not limited to): Strategic Sales Leadership, including budgets, strategies, campaigns, merchandising, and global brand and market development *Coordination and management of the sales and marketing team, as well as external partners *Ensuring accurate and consistent branding, brand experiences, and brand touchpoints in line with brand strategy and business goals *Product strategy and positioning in collaboration with the wine production team *Trade marketing and collaboration to strengthen market presence *Growing export markets and achieving local sales goals *Management, strategy, and coordination of marketing and sales strategies and campaigns for the Estate, Restaurant, Event Venue, and Cellar Door *Overseeing all marketing platforms to ensure the website, online sales, e-communications, and social media support business goals and enhance the brand experience *All other tasks related to this role. Essential qualifications, skills, and experience: A Bachelors degree in Marketing, Sales, Business or related field; Wine industry certifications will be advantageous; At least 5 years experience in a similar role OR 7 years experience within the wine retail industry; Proven success in sales & marketing leadership with the wine, FMCG or luxury goods sectors; Strong knowledge of local and international wine markets & consumer trends; Experience in working with multi-touchpoint campaigns across trade & direct markets; Ability to work with existing platforms as well as to streamline & optimise department systems (True Data, Microsoft Office Suite, Power BI, & Bynder). Please apply online at www.m3online.co.za before 09:00 on 26 August 2025. For general enquiries, contact our team at M3 Human Capital Management on XXX-XXXX. Please note that only shortlisted candidates are contacted. If you dont hear from us within two weeks of the closing date, please assume that your application was unsuccessful.

Location: Franschhoek, Western Cape, ZA

Posted Date: 8/14/2025