Global B2B Customer Lifecycle Marketing Manager

A leading innovator in AI-powered software development tools—used by over 11 million developers globally, including the vast majority of Fortune Global Top 100 companies—is looking for a Global B2B Customer Lifecycle Marketing Manager . This is a high-impact role focused on boosting retention, upsell, and cross-sell among our top 2,000 enterprise customers worldwide by engaging senior decision-makers through strategic, scalable marketing initiatives. This is a unique opportunity to shape the customer marketing strategy at the intersection of scale-up agility and enterprise reach. In this role, you will: Develop a centralized global customer lifecycle marketing strategy targeting senior decision-makers at our top enterprise clients, aimed at increasing retention and expansion across a diverse B2B product portfolio. Influence strategic decisions by working cross-functionally and securing approvals from senior stakeholders (up to VP level) for new customer lifecycle marketing (CLM) initiatives. Lead cross-functional project groups to execute high-impact marketing programs—such as account-based marketing, customer communities, and scalable event formats. Oversee marketing effectiveness by optimizing measurement frameworks, tracking results, and owning end-to-end performance analysis. Become a subject-matter expert on your audience , using insights from multiple data sources to fine-tune strategies across segments and regions. Drive consistent B2B messaging that aligns with the company’s brand narrative and is effectively distributed across all relevant marketing channels. Collaborate with Sales, Product Marketing, Events, and PR to ensure campaigns are fully aligned and support overarching commercial goals. Continuously improve programs using A/B testing, data analysis, and best practices from industry benchmarks. Stay informed on trends and competitors , and apply those insights to strengthen the overall customer engagement approach. Lead and mentor two junior B2B marketing team members responsible for executing lifecycle programs and campaigns. What we’re looking for: 5 years of experience in B2B marketing, particularly in customer lifecycle marketing and enterprise account strategies. Proven success in developing and executing customer retention, upsell, and cross-sell programs across one-to-one, one-to-few, and one-to-many formats. Strong analytical mindset and ability to optimize marketing performance based on data. Excellent communication and cross-functional collaboration skills, including experience working with executive-level stakeholders. Experience in the software or tech industry is preferred but not required. Why join? Strategic impact : Shape the future of B2B customer marketing in a globally recognized tech environment. Growth potential : Join a growing, well-resourced team where you can lead, innovate, and advance your career. World-class support : Access top-tier tools, resources, and a culture that values autonomy, experimentation, and continuous learning. Global reach : Influence how leading companies around the world engage with transformative development tools.

Location: Amsterdam area, NL

Posted Date: 7/31/2025