Online Advertising Specialist

Responsibilities: 1. ​Advertising Campaign Execution & Optimization: Lead the implementation of advertising campaigns on mainstream platforms such as Google Ads (GG), Facebook (FB), and Instagram (IG). Manage budgets, optimize key metrics including CPC (Cost Per Click) and CPA (Cost Per Action), and oversee ASO (App Store Optimization) for the Google Play Store. ASO tasks include optimizing keyword search rankings, metadata (titles, descriptions, icons), and improving organic app downloads and visibility. 2. ​Creative & Marketing Management: Lead the design of advertising creatives, collaborate with design teams to produce high-conversion-rate materials, and continuously optimize based on A/B testing results. Proficient in diverse marketing techniques to enhance click-through rates (CTR) and conversion rates. ​3. Data Analysis & Strategy Iteration: Regularly produce campaign performance reports, propose data-driven optimization strategies, monitor competitor activities, market trends, and changes in app store algorithms, and dynamically adjust advertising strategies and keyword layouts. 4. ​Cross-Channel Collaboration: Integrate paid advertising and organic traffic growth strategies to ensure synergies between Google Ads campaigns and Google Play Store optimization, maximizing overall ROI. Qualifications:​1 . Bachelor’s degree or above; 2-5 years of experience in advertising campaigns. Priority given to candidates with experience in internet finance or credit product advertising;2 . Proficient in advertising platform operations (e.g., Facebook Ads Manager, Google Ads) and capable of building an advertising system from scratch.3 . Skilled in using tools like Excel and Python for data analysis, with the ability to independently complete data modeling and attribution modeling.4 . Excellent cross-team collaboration skills, with the ability to communicate effectively with departments such as risk management, product, and design.5 . Fluent in English;6 . Open to short-term overseas business trips (10%-20% of working time).

Location: Ciudad de México, MX

Posted Date: 6/16/2025