Marketing Specialist

Marketing Specialist Salary £30,000 - £37,000 pa Croydon As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers. Duties of this role includes: * Support Marketing efforts and help build the brand; * Copywriting and Content Creation, such as writing marketing material, website content, blog posts, case studies, covering both digital and traditional marketing channels; * Manage Marketing campaigns for existing products and new product launches; * Update the company Website and Social Media with engaging content, case studies, and information on new products and company activities; * Undertake Market Research on industry trends, competitor analysis and customer insights; * Support Branding and Design efforts by working closely with Graphic Designers to produce Marketing materials that align with brand identify; * Organise and promote Trade Shows and Events that showcase the product and service offering; * Undertake SEO tasks and updates to ensure the website has the best opportunity to be found in search results; * Analyse weekly/monthly website performance using Google Analytics to spot trends and areas that can be improved; * Take responsibility for the Design and Management of Email campaigns, developing templates, testing and tweaking to ensure above-average opens, click throughs and conversions; * Manage a d segment Email lists into different categories such as newsletter, promotional, customer, prospect etc; * Assist with Lead Generation activities by converting social media traffic into leads that may convert into a sale; Experience and Skills expected of Applicants: * Strong written and verbal communication skills; * An indelible passion and enthusiasm for Marketing; * B2B Marketing experience in both Digital and Traditional Marketing methods; * Understanding of SEO, Email Marketing, Analytics Tools, Social Media Management Software; * Content Creation and Copywriting experience. Please apply with CV and Cover Letter

Location: Beddington, GB

Posted Date: 5/16/2025