Senior Marketing Manager

Senior Marketing Manager Location: Desborough, Northamptonshire, 3 days in the office per week, potential for hybrid flexibility) Work Hours: 8:30am - 5:30pm and early finish on Fridays! Type: Full-time, Permanent Salary: Competitive, dependent on experience performance-based bonus (company performance) Benefits: Private medical insurance, company pension, gym membership contribution, on-site parking Travel: Some UK and international travel required About the Role We're a design-led, family-run brand supplying luxury handmade carpets and rugs to interior designers and retailers across the UK, Europe and beyond. We're known for craftsmanship, rich textures, and a genuine commitment to ethical production. We're now looking for a Senior Marketing Manager to lead our growing marketing team and bring fresh energy to our digital and brand strategy. This is a hands-on, strategic role where you'll work closely with directors to drive our marketing calendar and ensure consistent brand representation across every touchpoint; digital, print, PR, and beyond. Key Responsibilities Digital Marketing & Social Media Plan and execute digital marketing campaigns aligned with business goals Oversee content creation and calendars in collaboration with our external digital agency Lead and grow email marketing campaigns via Microsoft Insights Monitor analytics, SEO, and paid media performance with a sharp eye on ROI Recommend improvements to digital performance and audience engagement Website & Content Management Manage website content updates via CMS (in partnership with external developers) Write, edit and optimise product updates, blogs, and news content Continuously review site performance and enhance user experience Ensure the website remains up-to-date and fully SEO-optimised Creative Content & Brand Assets Plan and attend photoshoots and video shoots; provide creative direction Maintain strong brand identity across all marketing materials and platforms Oversee storytelling across product launches, editorials, and campaigns Product Launches, Sampling & POS Coordinate marketing for new product launches - from planning through to delivery Develop printed and digital assets including point-of-sale (POS) materials Ensure consistency across all customer-facing materials Events & Exhibitions Organise and manage brand presence at UK and European trade shows Liaise with stand designers and suppliers; manage end-to-end logistics Represent the brand at industry events and support PR activation Team Management & Collaboration Lead, support, and develop a small but highly capable in-house marketing team Ensure effective collaboration across sales, product, and showroom teams Maintain internal communication on marketing activities and milestones Budgets & Reporting Plan and manage annual marketing budgets with director support Approve supplier costs and track spend vs budget Report on campaign ROI and evaluate spend efficiency What We're Looking For Strong experience in digital marketing, SEO, email strategy, and analytics Proven copywriting and editing skills Confidence in leading creative campaigns, events, and product launches Excellent project management and stakeholder communication Competency in Microsoft Office, Insights, and Dynamics 365 Previous team management experience Industry experience in design, interiors, or luxury brands is advantageous (but not essential) This is a fantastic opportunity for a proactive, creative and commercially savvy marketer to step into a leadership role within a respected and growing brand. You'll have the autonomy to shape our marketing direction and work in a collaborative, design-focused environment. To apply, please send your CV and a short cover letter explaining what draws you to this role and why you'd be a great fit. We're looking forward to hearing from you. We Are Aspire Ltd are a Commited employer

Location: Farringdon, GB

Posted Date: 5/9/2025