Regional Account Manager (Field Based)

We are proud to be working on an exclusive retained basis with a leading Pet Food Manufacturer seeking an experienced Regional Account Manager . This is a key commercial role, responsible for driving sales growth within your designated regions while supporting the Senior Sales Team in developing and managing major key accounts. This is a fantastic opportunity for a commercially driven individual with a passion for the pet and garden centre trade to make a significant impact in a dynamic and growing business. Region responsibility - Scotland, North East, North Yorkshire and Cumbria Key Responsibilities: Identify and develop new business opportunities while maximising sales from existing accounts within your region. Drive revenue through account growth, new business development, and exceptional customer relationship management. Build and maintain strong relationships with key influencers and decision-makers within the territory. Ensure wide distribution of the existing product range and successful introduction of new product development (NPD). Provide timely and detailed call reports to the Head of Sales, including updates on new business wins, line extensions, and lost sales with root cause analysis. Monitor competitor activity, including product launches, promotions, and pricing, and share market intelligence with the broader team. Report monthly on regional sales performance, highlighting key wins, challenges, and strategic opportunities. Attend and represent the company at trade shows and industry events. Collaborate with the Head of Sales to establish and deliver against sales targets and budgets for your region. Support the Senior Sales Team on strategic account development, including attending meetings and executing follow-up actions. Provide occasional administrative assistance to members of the Senior Sales Team as needed. Conduct regular, structured visits to all garden centres and pet retail outlets within your territory, with a clear journey plan in place. Place special focus on key accounts within Garden Centre Groups, ensuring regular engagement and support. Maintain a strong field presence, working in territory at least four days per week, with dedicated office time allocated for administrative duties and customer communications. Proactively pursue new account development and re-engage underperforming or lapsed accounts. Person Specification: Proven experience in field sales, specifically within the garden centre and pet trade (essential). Demonstrated success in driving revenue through strategic account development and winning new business. Strong local network and industry contacts within the pet and garden retail sector. Ability to manage relationships with key regional accounts, providing tailored support and commercial advice. Confident in delivering quotes, negotiating pricing, and supporting customers with product knowledge and category insights. Skilled in creating and executing effective territory plans to meet and exceed sales targets. Capable of working autonomously, managing your own time and priorities effectively. Key Skills & Attributes: Excellent interpersonal and negotiation skills with a proven ability to build lasting relationships. Proactive, self-driven, and motivated by achieving sales targets. Strong commercial acumen and confident decision-making ability. Proficient in Microsoft Excel and PowerPoint. Able to build and maintain a broad network of industry contacts. A growth mindset with the drive for continuous personal and career development. Full UK driving licence is essential. This is an exciting opportunity for a motivated sales professional who is passionate about the pet food industry and looking to take the next step in their career with a respected and ambitious company.

Location: Scotland, GB

Posted Date: 5/6/2025