Digital Insight Analyst

Digital Insight Analyst - Contract Marketing Agency London - Hybrid £300- £400 per day (Inside IR35) Role and Responsibilities: Analysing marketing performance across paid, organic, CRM, online, and offline channels using statistical methods Designing and conducting A/B tests on features, audiences, or channels, and translating the outcomes into business insights Presenting insights to non-technical stakeholders Conducting post-campaign analysis and providing reports to help clients understand campaign successes and areas for improvement Working with GA4 data, extracting data from Excel, and utilising Python for data manipulation and analysis Skills and Experience: Strong hands on experience with Google Analytics 4 (GA4) Strong understanding of Python for statistical testing Solid grasp of marketing channel optimisation (paid, organic, CRM) Skilled in data manipulation and cleaning with Excel Experienced with BI tools (Power BI, Tableau, Looker) Ability to present data insights to non-technical audiences Well versed in multiple industries

Location: The City, GB

Posted Date: 5/3/2025