Senior Manager - Product Marketing

Join to apply for the Senior Manager - Product Marketing role at PropertyGuru Group 2 weeks ago Be among the first 25 applicants Join to apply for the Senior Manager - Product Marketing role at PropertyGuru Group PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings , in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 17 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance; home services platform, Sendhelper; a host of proprietary enterprise solutions under PropertyGuru For Business, including DataSense, ValueNet, Awards, events and publications across Asia. For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn About the Role: We are seeking a strategic and customer-focused Senior Product Marketing Manager to lead go-to-market strategies and drive product adoption. You will take ownership of product positioning, develop innovative marketing campaigns, and collaborate with cross-functional teams to maximize product success. Your expertise will help shape our product messaging and solidify our market presence. Note: this is senior individual contributor role . Key Responsibilities: Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for PropertyGuru's key consumer and B2B products and solutions, ensuring alignment with overall business objectives Positioning & Messaging: Craft compelling product narratives that highlight unique value propositions and resonate with PropertyGuru's target audiences in our 2-sided marketplace Customer Insights: Work with our researchers to conduct market research and customer feedback analysis to inform marketing strategies and product improvements Sales Enablement: Understand what is needed in terms of tools, training, and resources to empower the sales team to communicate product value effectively Cross-Functional Collaboration: Serve as a key liaison between marketing, product, sales, and customer success to ensure alignment. Qualifications: Bachelor's degree in Marketing, Business, or a related field (MBA preferred) 7 years of experience in product marketing, with a proven track record in senior roles Demonstrated success in leading product launches and marketing campaigns Exceptional written and verbal communication skills Experience in B2B or technology sectors preferred Ability to think strategically while executing tactically Strong analytical skills with the ability to interpret complex data sets and generate actionable insights Collaborative mindset with strong project management skills Why Join Us: Lead high-impact initiatives in a dynamic and innovative environment Work alongside talented professionals in a collaborative culture Own and shape the product marketing strategy here at PropertyGuru Enjoy the perks of being in a hybrid working culture Our commitment to you: Hybrid flexible working that focuses on outcomes over hours. Holistic rewards package covering your financial, physical & mental health. Multi-directional career development across all levels. Inclusive benefits like equal paternity leave, supporting all employees in work-life balance. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Internet Marketplace Platforms Referrals increase your chances of interviewing at PropertyGuru Group by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles. Director, Brand and Marketing, SEA and India (Kendo) Associate Director, Area Adult Marketing – ANI Pacific Asia Director, Marketing Brand Communications, Burger King, APAC Senior Executive, Product Marketing (2yrs Contract) Director, Marketing and Channel Management Growth and Performance Marketing Director Director, Digital & Partnerships Marketing-R-237395 APAC Marketing & Communications Senior Director APAC Marketing & Communications Senior Director Associate Director - F&B (Property Marketing) Marketing Director (Luxury Retail Background) Associate Director - Experiences (Property Marketing) Director of Marketing, Comms & Strategic Partnerships - B2B We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/2/2025