Machine Learning Engineer (User Growth & Intelligent Marketing), Global e-Commerce

Join to apply for the Machine Learning Engineer (User Growth & Intelligent Marketing), Global e-Commerce role at TikTok . Get AI-powered advice on this job and more exclusive features. Responsibilities Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing. Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth. Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates. Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations. Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth. Qualifications Minimum Qualifications Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics or related technical discipline Experience in C++ and Python; at least one of the Big Data tools (e.g., Hive SQL, Spark, MapReduce); at least one Deep Learning tool (e.g., TensorFlow, PyTorch) Strong foundation in algorithms and data structures, with excellent coding skills. Strong learning ability, curiosity, and good communication and teamwork skills. Preferred Qualifications Candidates with published papers in top AI conferences/journals or notable results in ACM/Machine Learning competitions Experience in recommendation systems, advertising, user growth, intelligent marketing, or related fields, with expertise in LTV estimation, uplift modeling, operations research, sequence modeling, or multi-scenario optimization At TikTok, we are committed to creating an inclusive environment that values diverse skills, experiences, and perspectives. Our platform connects people worldwide, and so does our workplace. Join us to inspire creativity and bring joy. J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/2/2025