KENWOOD GROWTH DIRECTOR

In a nutshell: Are you a transformational marketing leader ready to reignite an iconic brand? Kenwood, a name synonymous with culinary excellence, is seeking a visionary leader to boost its growth and propel it again into market leadership. This isn't just a marketing role: it's an opportunity to make a difference, redefine categories, and spark a global transformation of one of the most iconic brands in the culinary world. Imagine fusing tradition with cutting-edge innovation, leading a dynamic team to forge ground-breaking products and captivating marketing campaigns. You'll be the catalyst for Kenwood's growth, driving market share, expanding into new territories while shaping the future of food preparation. Purpose: To accelerate the growth and relevancy for the Kenwood brand by igniting new product development and exciting marketing communications, increasing traction and market share for Kenwood in existing and new categories. A high-profile role, leading NPD and Marketing Communications teams and collaborating across the Group, with Commercial Teams, eCommerce, Design, R&D, Program Managers, Quality to improved brand/category P&L performance, of which he/she has co-responsibility on some KPI’s. As the ambassador of Kenwood, this senior leader will inspire internal and external stakeholders and oversee strategy, market positioning and communication plans. Your Mission: Shape the Future of Culinary Innovation: Spearhead New Product Development (NPD), venturing into adjacent categories like nutrition, and establish "skunk works" to unleash disruptive innovations. Design a Successful Turnaround: Craft and execute a bold turnaround strategy, revitalizing brand performance and profitability, and reclaiming market dominance. Coordinate a Winning Marketing Strategy: Develop and lead a cohesive marketing strategy that resonates with diverse audiences, particularly the digitally savvy generation. Drive Brand Growth : Elevate Kenwood's brand strategy, leveraging data-driven insights to position it as a forward-thinking, industry-leading force. Spearhead a Collaborative Mission: Inspire and unite cross-functional teams, fostering a culture of innovation and collaboration across the De'Longhi Group. Pioneer Sustainable Impact: Embed sustainability into every facet of the brand, aligning Kenwood with B Corp values and driving environmentally conscious practices. What Awaits You: Unleashed Influence: Shape Kenwood's future, driving strategic decisions that redefine the brand's trajectory. A Canvas for Innovation: Lead groundbreaking NPD and marketing initiatives, pushing boundaries and setting new industry benchmarks. Global Impact: Collaborate with international teams, influencing Kenwood's presence in diverse markets. A Legacy of Excellence: Join a prestigious brand with a rich heritage and a commitment to quality and innovation. A place to make a true impact. What we expect from you: Proven success in senior marketing leadership, with a track record of brand turnarounds and growth. Extensive NPD experience, with a passion for innovation and market disruption. Exceptional strategic thinking, with the ability to translate insights into actionable plans. Charismatic leadership, capable of inspiring teams and building strong stakeholder relationships. A deep understanding of digital marketing, e-commerce, and data analytics. A strong commercial acumen, balancing creativity with data-driven decision-making. A passion for premium consumer brands and a commitment to customer excellence. Are You the Visionary We Seek? If you're a dynamic, results-driven marketing leader ready to ignite a legacy and shape the future of Kenwood’s culinary innovation, we invite you to embark on this extraordinary journey with us. Let's create something truly remarkable together.

Location: Havant, GB

Posted Date: 5/1/2025