LATAM Strategic Accounts Marketing Manager

The Strategic Accounts Marketing Manager plans, organizes, and executes programs that create relevant two-way interactions with local customers to inform and influence their buying decisions and support their broader relationship with the organization, driving engagement, loyalty, retention, and growth. The manager has a good understanding of local market needs and the ability to leverage and efficiently adapt marketing initiatives. The manager executes a local marketing strategy focusing on maximum ROI and impact measurement. The Strategic Accounts Marketing Manager will work closely with LATAM regional marketing team, and local sales teams to execute corporate campaigns, create and successfully implement local marketing programs that deliver maximum impact through a combination of tailored global, regional and new market–specific activities. The ideal candidate is passionate about understanding and speaking to the target market's needs through compelling solution “stories”. In addition, he or she can combine those “soft skills” with strong critical thinking and qualitative analysis ability to scrutinize results, determine root causes, and make timely, educated recommendations for maximizing results. The role will function under a matrix environment where influencing teams and individuals at different levels of the organization will be required (Sales Executives, Sales Managers, Services Managers, 3rd party agencies). This position will support the entire Vertiv Technology and will work closely with local sales teams and service teams The role will cultivate and foster relationships with local media, advertising, public relations and other 3rd party marketing agencies to develop programs, events and campaigns. RESPONSIBILITIES · Develop and Execute marketing programs for Latam Strategic Accounts and Services LOB to drive revenue growth, brand reputation, and deepen relationships · Responsible for planning and executing many marketing programs — e.g., account intelligence gathering, demand creation, reputation support, and sales enablement. · Support sales and ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large-account) and one-to-few marketing execution. Provide ongoing data and insights on strategic accounts and contacts within these accounts. · Improve Account Penetration, Uncover Opportunities for Cross-Selling/ Upselling · Translate sales objectives (opportunity-based and relationship-based) into objectives and engagement plans for marketing support. · Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications. · Build comarketing plans with MTDC, telecom, and commercial & industrial accounts in support of revenue targets in line with local marketing plans · Oversee local elements of the database of existing customer accounts and the critical roles within them · Ensure leads generated by programs are appropriately assigned and handed off into the pre/post-event lead qualification process. · Actively participates in and contributes to the planning, logistics, and direction of customer events, trade show participation, marketing/sales-related meetings, webinars, etc. · Experience in accurately managing and reporting on an allocated budget and a proven track record in operational excellence. · Oversee local elements of the database of existing customer accounts and the key roles within them. · Facilitate market research requests from functional businesses in support of existing marketing campaigns and programs i.e. competitor research, market research covering technologies and trends, voice of the customer QUALIFICATIONS Minimum Job Qualifications: · Minimum number of 7 years of previous marketing experience, ideally in a named or strategic account model. · Three to five years of relevant industry experience · Proven experience working successfully with sales teams · Ability to leverage data and insights in the development of customer marketing plans · Sales-led and marketing-led demand generation · Oral and written communication skills · Account Based Marketing Experience · Demonstrated experience working within cross-functional teams Preferred Qualifications: · Preferred number of 7 to 10 years of previous marketing experience, ideally in a named or strategic account model. · Three to five years of relevant industry experience · Proven experience working successfully with sales teams · Ability to leverage data and insights in the development of customer marketing plans · Sales-led and marketing-led demand generation · Oral and written communication skills · Account Based Marketing Experience · Demonstrated experience working within cross-functional teams · Ability to work independently, manage multiple projects, and prioritize work to align with business needs · Excellent planning and organizational skills. Ability to organize and complete work on multiple projects concurrently. · Excellent written and verbal communication skills, especially communicating appropriately within a diverse, multicultural environment. · Solid problem-solving and decision-making skills. · Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively. · Experience in technology and the IT industry is highly desired. · Ability to understand effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level. · PC experience and working knowledge of software: Word, Excel, PowerPoint, and Access. · Microsoft Teams and SharePoint experience beneficial. · Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinkrl Social Media, experience a strong plus. · Preferably if has knowledge of Wrike or has worked with a similar project management tool EDUCATION AND CERTIFICATIONS · Bachelor’s degree in marketing or business or comparable marketing qualification/experience

Location: Ciudad de México, MX

Posted Date: 4/26/2025